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We want to revolutionize the way people discover and shop for luxury beauty products in India

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About Us

What We Do
VanityCask is a beauty box that gets delivered to your home. It contains samples of luxury beauty brands, handpicked by experts, to suit Indian women. The current box for June'18 is the Pre Monsoon Surprise Edition. Our previous box was dedicated to the Summer and contained 5 deluxe samples from leading brands.

Why VanityCask
VanityCask helps you stay in touch with the latest global developments in the world of beauty. Our experts pick out the best samples, so you don’t spend time trying hundreds of others. We want you to discover and try new products, to make sure you know what suits you. It saves you money & time, as you don’t waste buying products you will never end up using. It is convenient as you can try new beauty products from the comfort of your home.

Our Next Move
We will be releasing a new box each month, with new brands and new products. Each edition of VanityCask will be aimed at bringing you luxury solutions, catering to a different shade in the Beauty spectrum!

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Meet The Team

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Tarun Joshi


“I wish to enable Indian women to understand & experiment with international trends and brands in the beauty space. VanityCask helps me create a platform that allows them to make informed buying decisions”

Tarun has over 30 years of experience in branding and fashion retail. He has launched brands like Gillette, Dunhill and Reid & Taylor in India. He was the founding M.D. of Brandhouse Retails Limited. He was also the Chairman of Asia Retail Congress

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Kshitij Rihal


“As a team we’re all feminists, liberal and progressive. I envision myself carving out a brand identity for VanityCask which is a real representation of our values.”

Kshitij has over 5 years of experience being an entrepreneur where he ran a digital agency & built an influencer marketing platform. He’s worked with brands like Pearson, WeChat, Daikin, ibibo and Tinder amongst various others.

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Pallavi Mehra


“When I moved back to India, I realized that there existed an information gap in choosing the right beauty product. I believe that VanityCask is going to transform the beauty industry of India. It truly is beauty secrets in a box!”

A marketing professional, Pallavi has studied and worked in the US and Europe. Her experience with and Rajvin Chemicals has helped her plan diverse marketing initiatives for VanityCask. She holds a bachelor’s degree in Economics from Dickinson College, USA.

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Roshan Dias


“I will strive to make VanityCask a truly unique experience for all its consumers. I will ensure that the entire process for the consumers is smooth and joyful.”

Roshan has over 14 years of experience in operations. His experience with textile and fashion retail industries has given him an in-depth insight into the Indian consumer.

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Kunal Joshi


"I’ve always enjoyed solving problems of different kinds. After 4 years of solving financial problems, I wanted to focus on human ones instead. The need to discover the right beauty is one such problem that touches every woman, every day."

Prior to VanityCask, Kunal worked on Wall Street in New York and with a Private Equity firm in Mumbai. His background in finance & investing across multiple industries including startups like Snapdeal & Zomato, helps him leverage unique insights towards driving Vanitycask’s strategic initiatives. He holds a bachelor’s degree in Economics from Cornell University, USA.

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Nikhil Bhavsar


“Technology, is an enabler. A tool by which we can provide ease of use to the consumer. At VanityCask I constantly work towards creating new benchmarks in user experience.”

Nikhil is a hard-nosed techie with a difference - his  experience across Ruby on Rails, HTML,CSS etc is balanced by consumer insights.

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Larry Mascarenhas


"Working with great people makes you great, you learn a lot and it also gives you the experience to shape your own career. This is what VanityCask offers me, and this is the reason I value this company and what it stands for, as well as all my work here."

Larry was working with Accounting and Insurance firms for half a decade before beginning his VanityCask journey. A music lover, Larry firmly believes in giving his best at whatever he does, whether it's at work or otherwise. His passion translates into cricket field, as that is a sport he enjoys truly.